An elevator pitch is something that is sometimes used in business. It means a short speech that people are ready to use at a moments notice to try to sell their product--in the length of time of an average elevator ride. People who want to be successful minglers should be prepared to do something similar when meeting someone that they want to see again but don't have much time to talk.
If your objective is to get a date, make a new friend, promote your business, or make a contact for any reason, you should know how to do an elevator move successfully. Let's face it, you may not always have unlimited time to slowly unfold your attempt to get contact information. The idea is not so much to win the person over in a few seconds, but simply to express interest for more possible interaction at another time.
Maybe you will get the phone number, maybe not. Don't be worried about the possibility of being unsuccessful. After all, it should just be a casual situation at this point. It's no big deal either way.
The elevator approach may not be the optimal way to try to meet someone, but that doesn't mean that you should rule it out as a possibility, either. Sometimes being bold is the only choice you have. Don't let someone interesting get away just because you weren't ready.
Note: There are some women who will not like a bold move no matter who does it or how respectfully it is done. Some may actually even be offended by it. If you are going to try this move, I strongly recommend that you try to get a feel for her reaction to talking to you before you even think about trying to arrange for further interaction. This may take minutes (or longer), not seconds. If she is giving you a good reaction, try to be as pleasant and non-threatening as possible and do your best to try to be in a public, safe environment when you ask. Be as casual and comfortable as possible and don't push it if she says no.
UPDATE: Elevator moves aren't for the faint of heart. You have to be willing to face rejection, sometimes dramatically. If you can handle rejection with no problem and have fun with it, the elevator move can be a very successful move.
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